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Sunday, 15 May 2011

Pharrell Joins Karmaloop TV

Relatively old news now, but if you don't know already Pharrell Williams has been announced as the creative director of Karmaloop TV.

I've always admired Pharrell for creatively giving back his success for people like us who like innovative projects - asides from being a sick producer at the same time. Recently he built a resource centre - "conducive to learning and serve as a place to “inspire and educate.” The center’s centre's (English blog) programs will seek to change the world of the underserved kids, one kid at a time, by giving them resources/tools to meet their unique potential."

What a guy! I'll give it a year or so until Karmaloop goes from an internet movement to a global phenomenon for youth culture... He's come along way from his N*E*R*D days, Watch this space...

Hopefully this will see the introduction of Bathing Ape and BBC to Karmaloop too as Nigo has announced a new marketing approach for BAPE :P (More info on a future post). Leave you with a bit of Pharrell magic!

Pharrell feat. Jay-Z - Frontin'


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