Must Cop! 6 - OVO x Roots Varsity Jacket

In build up to Drake's Take Care album release the OVO crew have decided to release the previously unavailable Varsity Jacket worn by the October's Own crew.

Must Cop! rating: 10/10

Must Cop! 5 - BAPE x Adidas

Dream collob on a trainer. I'm a sucker for anything bape.

Must Cop! rating - 8/10

Must Cop! 4 - Crooks & Castles Eyewear 2011

Crooks & Castles have slowly started to strategically claw their way through to the top list of urban brands in America - and 2011 is set to be a big year for them. It's taken them a couple of years to step their game up and start branching out.

Back when I got my first C&C tee at the start of '10 I wasn't overly impressed with the quality of the garments or the loose fittings - IMO. However I am willing to give C&C another chance with their new summer range of eyewear due to working with the much respected Mosley Tribes and choosing Drake to be the face of their latest project which shows a real urgency to make a name for themselves. I also saw C&C in Selfridges in Birmingham recently?! Heavily over-priced (Shipping and Shelving costs) and some of their worst garments were available, but still I admired the way they are trying to expand.

I think C&C have been clever and noticed that no other urban brand has rubber-stamped an eyewear collection as of yet - or not that I know of. In all honesty they look sleek and sophisticated I would without doubt have a pair of these if it wasn't for shipping costs. Would like to see an independent C&C store in the UK.

Must Cop! rating - 7/10

Pharrell Joins Karmaloop TV

Relatively old news now, but if you don't know already Pharrell Williams has been announced as the creative director of Karmaloop TV.

I've always admired Pharrell for creatively giving back his success for people like us who like innovative projects - asides from being a sick producer at the same time. Recently he built a resource centre - "conducive to learning and serve as a place to “inspire and educate.” The center’s centre's (English blog) programs will seek to change the world of the underserved kids, one kid at a time, by giving them resources/tools to meet their unique potential."

What a guy! I'll give it a year or so until Karmaloop goes from an internet movement to a global phenomenon for youth culture... He's come along way from his N*E*R*D days, Watch this space...

Hopefully this will see the introduction of Bathing Ape and BBC to Karmaloop too as Nigo has announced a new marketing approach for BAPE :P (More info on a future post). Leave you with a bit of Pharrell magic!

Pharrell feat. Jay-Z - Frontin'

http://www.karmaloop.com/

Must Cop! 3 - Brooklyn Circus

Brooklyn Circus is a clothes boutique hailing from Brooklyn in New York. Their threads are seriously fresh! Bit on the expensive side though... if I was rich I would rock this shit every day.

These are just a few of the garments and accessories they do, and unfortunately BKc don't update their website/blog much.

I madly need a varsity jacket in my life that's actually worth getting which I would wear...

This is a brand new Spring/Summer jacket... although last year there was a black leather/suede piece that was sweet which is really hard to get hold of.

Must Cop! rating - 10/10

$250 means that this one would have to be reserved until I'm uber rich :(

http://thebkcircus.com/

Must Cop! 2 - Converse Chuck Taylor Specialty Ox

So fresh, so clean.

 

I love Converse and proudly admit it. I dislike all the haters that say they are skateboarder's shoes... The fact is they have been a part of youth culture since the 50's, and when Nike bought them out a few years ago ($305 million apparently) they re-invigorated them with a new marketing style and it worked wonders. Good bit of work Nike.

On these new pair of Chuck T's I like the way the toe cap is the same colour along with the fresh white rim along the bottom it creates a really clean look. Problem is maintaining a pair of Converse which can be a laborious task but for £39 you can't really complain.

Both colours are sweet...

Must Cop! rating - 8/10

http://www.crookedtongues.com/store/sneakers

Must Cop! 1 - 10.Deep x Reebok... Night Sky Mid's

I'm going to begin a whole new section of my blog... Must cop!

Because i'm the average run of the mill uni student who spends his last pennies on pasta shells, it doesn't help when my preferred appetite are some fresh kicks and crisp tee's. Therefore i'm inventing a digital wishlist where - one day - I can hopefully look back on and purchase every must cop I come along!

Firstly, there are these absolute beaut's!!!

It's a collab between 10.Deep and Reebok - wow. Clear use of suede gives it a vintage timbo' look which looks to ensure durability and freshness. 10.Deep's recent releases have been a bit hit and miss but this could be the start of something good!

Must Cop! rating - 7/10

 

http://www.highsnobiety.com/news/2011/04/26/10-deep-x-reebok-night-sky-mid-another-look/